What fascinates me most is the link between our visual perception and our emotions, on its most fundamental level.
Every visual that we find emotional; a word on a page, our child being born, the wonderful world around us, is being transmitted to us through a tiny aperture in our eye.
Understanding this is understanding all visual design processes. With all the respect due to research and prototyping, it is first and foremost about the essentials – observation and mark making: Place the accurate mark in the accurate place to trigger the accurate emotional response. Basically, painting.
Regardless of what the final product is, what we actually do in the studio can be accurately described a painting the experience of a space, of a website, of a film etc.
An architect by training, Sagi Rechter has become a cross-discipline design leader, thinker, and lecturer.
Sagi gives regular talks and lectures to a variety of and organisations. Contact us for an up-to-date listing.